Rigged or 22 Immutable Laws of Marketing

Rigged: The True Story of an Ivy League Kid Who Changed the World of Oil, from Wall Street to Dubai

Author: Ben Mezrich

From the author who brought you the massive NY Times bestseller Bringing Down The House, this is the startling, rags-to-riches story of an Italian-American kid from the streets of Brooklyn who claws his way into the wild, frenetic world of the oil exchange.

After conquering the hallowed halls of Harvard Business School, he enters the testosterone-laced warrens of the Merc Exchange, the asylum-like oil exchange located in Lower Manhattan. A place where billions of dollars trade hands every week, the Merc is like a casino on crack, where former garbage men become millionaires overnight, where fistfights break out on the trading floor and men have been known bring prostitutes as dates to company dinners.

This ordinary kid has traded Brooklyn for the gold-lined hotel palaces of Dubai. He keeps company on the decks of private yachts in Monte Carlo- teeming with half-naked girls flown in by Saudi Sheiks and makes deals in the dangerous back alleys of Beijing.

But the Merc is just a starting place. Taken under the wing of another young gun and partnering with a mysterious young Muslim, he embarks on a dangerous adventure to revolutionize the oil trading industry- and along with it, the world.

Rigged is the explicit, exclusive, true story behind the headlines that dominate the world stage...

Interesting book: Human Motor Energy Fatigue and the Origins of Modernity or Complete Idiots Guide to Knockout Workouts for Every Shape Illustrated

22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Author: Al Ries

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

Library Journal

Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the ``22 Laws.'' Each law is presented with illustrations of how it works based on actual companies and their marketing strategies. For example, the ``Law of Focus'' states that the most powerful concept in marketing is ``owning'' a word in the prospect's mind, such as Crest's owning cavities and Nordstrom's owning service. The book is fun to read, contains solid information, and should be acquired by all public and business school libraries. It will be requested by readers of the authors' earlier titles.-- William W. Sannwald, San Diego P.L.

Reframing Organizations or Financial Markets and Institutions

Reframing Organizations: Artistry, Choice, and Leadership

Author: Lee G Bolman

First published in 1984, Lee Bolman and Terrence Deals best-selling book has become a classic in the field. Its four-frame model examines organizations as factories, families, jungles, and theaters or temples:

• The Structural Frame: how to organize and structure groups and teams to get results
• The Human Resource Frame: how to tailor organizations to satisfy human needs, improve human resource management, and build positive interpersonal and group dynamics
• The Political Frame: how to cope with power and conflict, build coalitions, hone political skills, and deal with internal and external politics
• The Symbolic Frame: how to shape a culture that gives purpose and meaning to work, stage organizational drama for internal and external audiences, and build team spirit through ritual, ceremony, and story

This new edition is filled with new case examples such as Hurricane Katrina and profiles of great leaders such as Mother Theresa, Thomas Keller, and others. In addition, the book updates the "Organizational Theory's Greatest Hits" text boxes throughout, and increases geographic, cultural and gender diversity in examples and text. It also features an enhanced online teacher's guide with a new test bank, as well as updated PowerPoint slides, teaching ideas and experiential activities, and links to resources.

Table of Contents:

Pt. 1 Making Sense of Organizations

1 Introduction: The Power of Reframing 3

2 Simple Ideas, Complex Organizations 23

Pt. 2 The Structural Frame

3 Getting Organized 45

4 Structure and Restructuring 71

5 Organizing Groups and Teams 33

Pt. 3 The Human Resource Frame

6 People and Organizations 119

7 Improving Human Resource Management 139

8 Interpersonal and Group Dynamics 165

Pt. 4 The Political Frame

9 Power, Conflict, and Coalition 191

10 The Manager as Politician 211

11 Organizations as Political Arenas and Political Agents 229

Pt. 5 The Symbolic Frame

12 Organizational Symbols and Culture 351

13 Culture in Action 279

14 Organization as Theater 293

Pt. 6 Improving Leadership Practice

15 Integrating Frames for Effective Practice 311

16 Reframing in Action: Opportunities and Perils 327

17 Reframing Leadership 341

18 Reframing Change in Organizations: Training, Realigning, Negotiating, and Grieving 373

19 Reframing Ethics and Spirit 397

20 Bringing It All Together: Change and Leadership in Action 411

21 Epilogue: Artistry, Choice, and Leadership 435

Appendix The Best of Organizational Studies: Scholars' Hits and Popular Best-Sellers 439

References 445

Name Index 483

Subject Index 494

Go to: Quantitative Analysis for Management or Cost Accounting

Financial Markets and Institutions

Author: Frederic S Mishkin

 
In Financial Markets and Institutions, best-selling authors Mishkin and Eakins provide a practical introduction to prepare readers for today’s changing landscape of financial markets and institutions. A unifying framework uses a few core principles to organize readers' thinking then examines the models as real-world scenarios from a practitioner’s perspective. By analyzing these applications, readers develop the critical-thinking and problem-solving skills necessary to respond to challenging situations in their future careers.

Introduction: Why Study Financial Markets and Institutions?; Overview of the Financial System. Fundamentals of Financial Markets: What Do Interest Rates Mean and What Is Their Role in Valuation?; Why Do Interest Rates Change?; How Do Risk and Term Structure Affect Interest Rates?; Are Financial Markets Efficient? Central Banking and the Conduct of Monetary Policy: Structure of Central Banks and the Federal Reserve System; Conduct of Monetary Policy: Tools, Goals, Strategy, and Tactics. Financial Markets: The Money Markets; The Bond Market; The Stock Market; The Mortgage Markets; The Foreign Exchange Market; The International Financial System. Fundamentals of Financial Institutions: Why Do Financial Institutions Exist?; What Should Be Done About Conflicts of Interest? A Central Issue in Business Ethics. The Financial Institutions Industry: Banking and the Management of Financial Institutions; Commercial Banking Industry: Structure and Competition; Savings Associations and Credit UnionFunds; Investment Banks, Security Brokers and Dealers, and Venture Capital Firms. The Management of Financial Institutions: Risk Management in Financial Institutions; Hedging with Financial Derivatives. On the Web: Finance Companies.

For all readers interested in financial markets and institutions.

Bargaining for Advantage or Traders Guns Money

Bargaining for Advantage: Negotiation Strategies for Reasonable People

Author: G Richard Shell

The award-winning guide to business negotiation used by top negotiators and training programs all over the world-completely updated and revised

As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step- by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.

This updated edition includes:
• A brand-new "Negotiation I.Q." test designed by Shell and used by executives at the Wharton workshop that reveals each reader's unique strengths and weaknesses as a negotiator
• A concise manual on how to avoid the perils and pitfalls of online negotiations involving e-mail and instant messaging
• A detailed look at how gender and cultural differences can derail negotiations, and advice for putting talks back on track

Table of Contents:

	Acknowledgments
	Introduction: It's Your Move
Pt. I	The Six Foundations of Effective Negotiation	1
Ch. 1	The First Foundation: Your Bargaining Style	3
Ch. 2	The Second Foundation: Your Goals and Expectations	22
Ch. 3	The Third Foundation: Authoritative Standards and Norms	39
Ch. 4	The Fourth Foundation: Relationships	58
Ch. 5	The Fifth Foundation: The Other Party's Interests	76
Ch. 6	The Sixth Foundation: Leverage	89
Pt. II	The Negotiation Process	115
Ch. 7	Step 1: Preparing Your Strategy	117
Ch. 8	Step 2: Exchanging Information	132
Ch. 9	Step 3: Opening and Making Concessions	156
Ch. 10	Step 4: Closing and Gaining Commitment	177
Ch. 11	Bargaining with the Devil Without Losing Your Soul: Ethics in Negotiation	201
Ch. 12	Conclusion: On Becoming an Effective Negotiator	235
Appendix A	A Note on Your Personal Negotiation Style	243
Appendix B	Information-Based Bargaining Plan	247
	Notes	249
	Selected Bibliography	275
	Index	278

Interesting textbook: Eyewitness Travel Guide or Eyewitness Travel Florence and Tuscany

Traders, Guns & Money: Knowns and Unknowns in the Dazzling World of Derivatives

Author: Satyajit Das

Traders, Guns & Money is a wry and wickedly comic exposes of the culture, games, and pure deceptions played out every day in trading rooms around the world, usually with other people's money. Whether you move in the financial world yourself, know people who do, or have the money invested in stocks, shares or derivatives, this is a fascinating read guaranteed to make you think

Winners Never Cheat or Quick and Easy Way to Effective Speaking

Winners Never Cheat: Even in Difficult Times

Author: Jon M Huntsman

Times are difficult and uncertain. In times like these, some will say that you can no longer afford principles, ethics, or honesty. They're 100% wrong and the proof is right here, in Jon Huntsman's Winners Never Cheat: Even In Difficult Times. Who's Jon Huntsman? Someone who started with practically nothing, and made it to Forbes' list of America's Top 100 richest people: a self-made multi-billionaire. This book presents the lessons of his lifetime in business: a life that has included the best of times and the worst. The first edition became an instant classic; now, Huntsman has thoroughly updated it with new chapters on maintaining your principles in difficult times, when dishonest "sharks" seem to be everywhere. This is no mere exhortation: it's as practical as a book can get. It's about how you listen to your moral compass, even as others ignore theirs. It's about building teams with higher values...sharing success and taking responsibility...earning the rewards that only come with giving back. Huntsman built his career and fortune on these principles. You don't live them just to "win": you live them because they're right. But in an age of cheating and scandal, Huntsman's life proves honesty is more than right: it's your biggest competitive differentiator. So, consider what kind of person you want to do business with. Then, be that person and use this book to get you there. All author royalties from this book go to the Huntsman Cancer Foundation.

Read also Womans Guide to Making Therapy Work or The American Medical Association Essential Guide to Hypertension

Quick and Easy Way to Effective Speaking: Modern Techniques for Dynamic Communication

Author: Dale Carnegi

Now streamlined and updated, the book that has literally put millions on the highway to greater accomplishment and success can show you how to have maximum impact as a speaker--every day, and in every situation that demands winning others over to your point of view.

Billion Dollar Lessons or How to Succeed in the Game of Life

Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last Twenty-five Years

Author: Paul B Carroll

Welcome to Business Failure 101

In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. Watson asked the man if he knew why he'd been called in. The man said he assumed he was being fired. Watson told him, "Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons."
In Billion-Dollar Lessons, Paul Carroll and Chunka Mui draw on research into more than 750 business failures to reveal the misguided tactics that mire companies again and again. There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn.

Lesson One: The Cold Hard Facts

Between 1981 and 2006, 423 major publicly held U.S. companies with combined assets totaling $1.5 trillion filed for bankruptcy. Hundreds more took huge write-offs, discontinued major operations, or were acquired under duress. Again and again, companies follow the same wrong-headed strategies that brought down businesses in the past. The sub-prime mortgage crisis that cost companies tens of billions of dollars in 2007 and 2008 echoes the ill-conceived strategies that pushed Green Tree Financial and Conseco into bankruptcy years earlier. Tom Watson's executive's $10 million lesson seems cheap by comparison.

Lesson Two: Failure Patterns

Carroll and Mui found that the number one cause of failure was misguided strategy-not sloppy execution, poor leadership, or bad luck. These strategic errors fall into seven categories, including:
• Pursuing nonexistent synergies: Quaker Oats' purchase of Snapplewas supposed to capitalize on distribution synergies but instead led to a $1.7 billion write-off.
• Moving into an "adjacent" market that isn't really adjacent: Avon decided its "culture of caring" qualified it to operate retirement homes. Subsequent write-offs totaled $545 million.
• Buying more problems than efficiencies through misguided consolidation: Despite pioneering the discount department store years before Sam Walton came along, Ames Department Stores flubbed consolidation efforts, landing in bankruptcy twice before eventually liquidating.

Lesson Three: Avoid Making the Same Mistakes

But there's light at the end of the tunnel: Billion-Dollar Lessons provides proven methods that managers, boards, and even investors can adopt to avoid making the same mistakes. While there's no way to guarantee success, this book draws on vivid, off-the-beaten-track examples to help you avoid failure by showing you how to thoroughly assess potentially disastrous strategies before they bring your company down.

Required Reading

Think of Billion-Dollar Lessons as the flip side of Good to Great, but just as eye- opening and essential as that business classic. There's enormous value in learning from companies that lost millions (if not billions) in pursuit of strategies that led to spectacular flameouts. Everyone makes mistakes, but why make the same mistakes over and over?

Publishers Weekly

Carroll (Big Blues) and Mui (Unleashing the Killer App) collaborate to perform an autopsy on some of the most spectacular business failures and corporate disasters in recent times, hunting down the fatal strategies responsible. The authors examine more than 750 "inexcusable" corporate collapses, neatly cataloguing them into eight common "failure patterns": doomed practices, including the "Illusion of Synergies," as illustrated by the ruinous merger attempts by Sears and Dean Witter; "Faulty Financial Engineering," as conducted by Tyco and Revco; "Staying the (Misguided) Course Too Long," a sin committed by Kodak, which missed the boat on digital photography; and "Consolidation Blues," as depicted by U.S. Airways, which crashed as a consequence of buying up too many companies too quickly. While there are assuredly lessons in defeat and the authors' detailed analysis and bracing honesty is welcome, readers hoping for a more encouraging or inspirational business book might find Carroll and Mui's avalanche of disastrous failures, avoidable bankruptcies and destruction of shareholder value a depressing-if highly instructive-read. (Sept.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Table of Contents:

Introduction Can Fatal Strategic Flaws Only Be Recognized in Hindsight? 1

Pt. 1 Failure Patterns

1 Illusions of Synergy: Succumbing to the Eighth Deadly Syn(ergy) 15

2 Faulty Financial Engineering: Taking a Shortcut Through the Numbers 37

3 Deflated Rollups: Buying a String of Rock Bands to Form an Orchestra 60

4 Staying the (Misguided) Course: Threat? What Threat? 86

5 Misjudged Adjacencies: The Grass Isn't Always Greener 116

6 Fumbling Technology: Riding the Wrong Technology 141

7 Consolidation Blues: Doubling Down on a Bad Hand 169

Coda 190

Pt. 2 Avoiding the Same Mistakes

8 Why Bad Strategies Happen to Good People: Awareness Is Not Enough 197

9 Why Bad Strategies Happen to Good Companies: Awareness Is Still Not Enough 216

10 The Devil's Advocate: Unleashing the Power of Conflict and Deliberation 231

11 The Safety Net: An Independent Devil's Advocate Review 258

Epilogue: Two Revolutions 273

Acknowledgments 275

Research Notes 277

Notes 292

Recommended Reading 299

Index 303

Go to: The Smart Travelers Passport or Eiger Dreams

How to Succeed in the Game of Life: 34 Interviews with the World's Greatest Coaches

Author: Christian Klemash

What would Super Bowl Champ Tony Dungy say is the most critical quality for a person to be successful? Would his advice differ from 4 time World Series winner Joe Torre's? What would each say to a young person just starting out in pursuit of their dreams? What is the best advice they were ever given?

Now you can find out! Author Christian Klemash has written How to Succeed in the Game of Life: 34 Interviews with the World's Greatest Coaches. It took the author more than three years of research, persistence, and original interviews, but now he's ready to pass on the best advice you'll ever get. Klemash gives fans a once-in-a-lifetime chance to learn valuable lessons from the most famous, intelligent, and victorious coaches ever.

These coaches teach about character and winning, how to manage pressure at crunch time, and how to bring out your best when it matters most. How to Succeed in the Game of Life shares their insights into sports, life, and the most vital keys to sustain success.

Featuring Exclusive Interviews with:

Red Auerbach, 16–time NBA World Champion
Bobby Bowden, 2–time National Champion
Scotty Bowman, 9–time Stanley Cup Champion
Bill Cowher, Super Bowl Champion
Tony Dungy, Super Bowl Champion
Dan Gable, 15–time NCCA Champion
April Heinrichs, Gold Medal Winning Coach of the U.S. Women's Soccer Team
Bela Karolyi, The World's Greatest Gymnastics Coach
Bill Parcells, 2–time Super Bowl Champion
Emanuel Steward, Boxing Trainer of 30 World Champions
Joe Torre, 4–time World Series Champion
Bill Walsh, 3–time Super Bowl Champion
Lenny Wilkens, NBA'sAll-Time Winningest Coach, NBA Champion
John Wooden, 10–time NCAA Champion

And More!

The New York Times

There is something for everyone in Christian Klemash's treasure trove of coaching insights into the game of life. This is must reading, a sort of bible that anyone--male or female, young or old-- can turn to when confronted with the hills and valleys of the journey. By getting so many great coaches to talk so candidly about their personal and professional highs and lows, Klemash has lifted the level of his own experience. A book to be savored on any number of levels--instructional, inspirational, intriguing and, above all, invigorating.—Neil Amdur

NFL Network

I had never heard of a self-help sports anthology before I read How To Succeed In The Game of Life. Christian Klemash sat down with a veritable who's who coaching hall of fame, from Red Auerbach to John Wooden, and not only picked their minds, but also captured their souls. It's a perfect portal for anyone seeking a better way, and it is a quintessential must-read for any sports fan.
&3151;Rich Eisen

What People Are Saying

Martha Kushner
"Anyone looking for inspiration, either for their own life or to share with others, will find a gold mine of quotes here. This book isn't just for sports fans."--(Martha Kushner, Author The Truth About Caffeine)

CPA Exam Review 2009 or Driven to Distraction

CPA Exam Review 2009

Author: Patrick R Delaney CPA PhD

Completely revised for 2009 and the new computerized CPA Exam

Published annually, this comprehensive, four-volume study guide for the Certified Public Accountants (CPA) Exam arms readers with detailed outlines and study guidelines, plus skill-building problems and solutions that help them identify, focus on, and master the specific topics that need the most work. Many of the practice questions are taken from previous exams, and care is taken to ensure that they cover all the information candidates need to pass the CPA Exam. Broken into four volumes--Regulation, Auditing and Attestation, Financial Accounting and Reporting, and Business Environment and Concepts--these top CPA Exam review study guides provide:
* More than 2,700 practice questions
* Complete information on the new simulation questions
* A unique modular structure that divides content into self-contained study modules
* AICPA content requirements and three times as many examples as other study guides

O. Ray Whittington, PhD, CPA, CMA, CIA (Chicago, IL), is the Dean of the College of Commerce at DePaul University. He is also the author of Audit Sampling: An Introduction, Fifth Edition (978-0-471-37590-6), from Wiley. Patrick R. Delaney, PhD, CPA, was the department chair at Northern Illinois University. He spent nearly three decades as a respected colleague of John Wiley & Sons and was author of the Wiley CPA Exam Review and coauthor of Wiley GAAP: Interpretation and Application of Generally Accepted Accounting Principles.

Interesting textbook: Dishes of Africa or Slice of Life

Driven to Distraction: Recognizing and Coping with Attention Deficit Disorder from Childhood Through Adulthood

Author: Edward M Hallowell

and/or stickers showing their discounted price. More about bargain books

Table of Contents:

	Preface: A Personal Perspective
1	What Is Attention Deficit Disorder?	3
2	"I Sang in My Chains Like the Sea": The Child with ADD	41
3	"Sequence Ravelled Out of Sound": Adult ADD	70
4	Living and Loving with ADD: ADD in Couples	107
5	The Big Struggle: ADD and the Family	126
6	Parts of the Elephant: Subtypes of ADD	151
7	How Do I Know if I Have It? The Steps Toward Diagnosis	195
8	What Can You Do About It? The Treatment of ADD	215
9	A Local Habitation and a Name: The Biology of ADD	269
	Acknowledgments	287
	Appendix: Where to Find Help	289
	Index	305

Flawless Consulting or How to Win Friends and Influence People

Flawless Consulting: A Guide to Getting Your Expertise Used

Author: Peter Block

This popular book is a step-by-step guide for developing the necessary skills for getting your expertise used when you don't have control. Flawless Consulting focuses on ways of behaving with line managers and includes case studies and commentary to demonstrate consultant integrity and interpersonal dynamics. Discusses contracting, dealing with resistance, preparing for feedback, and many other related issues.

Table of Contents:

Preface ..... v
Chapter 1: A Consultant by Any Other Name... ..... 1
Chapter 2: Techniques Are Not enough ..... 11
Chapter 3: Flawless Consulting ..... 31
Chapter 4: Contracting Overview ..... 42
Chapter 5: The Contracting Meeting ..... 55
Chapter 6: The Agonies of Contracting ..... 87
Chapter 7: The Internal Consultant ..... 105
Chapter 8: Understanding Resistance ..... 113
Chapter 9: Dealing with Resistance ..... 131
Chapter 10: Diagnosis Concepts ..... 141
Chapter 11: Getting the Data ..... 153
Chapter 12: Preparing for Feedback ..... 167
Chapter 13: Managing the Feedback Meeting ..... 175
Chapter 14: After the Preliminary Events Are Over ..... 191
Appendix: Another Checklist You Can Use ..... 197
Suggestions for Further Reading ..... 211
Acknowledgements ..... 213
About the Author ..... 215

New interesting book: Dirt Cheap Real Good or The Living End

How to Win Friends and Influence People

Author: Dale Carnegi

Simon & Schuster Audio is proud to present one of the best-selling books of all time, Dale Carnegie's perennial classic How to Win Friends and Influence People -- presented here in its entirety on 8 compact discs.

For over 60 years the rock-solid, time-tested advice in this audiobook has carried thousands of now-famous people up the ladder of success in their business and personal lives.

With this truly phenomenal audiobook, learn:

* THE SIX WAYS TO MAKE PEOPLE LIKE YOU

* THE TWELVE WAYS TO WIN PEOPLE TO YOUR WAY OF THINKING

* THE NINE WAYS TO CHANGE PEOPLE WITHOUT AROUSING RESENTMENT And much, much more!

There is room at the top, when you know...How to Win Friends and Influence People

Library Journal

Originally published in 1936, this is the archetype of the practical human relations handbook. Carnegie (How To Stop Worrying and Start Living, Audio Reviews, LJ 2/15/99) opens with fundamental techniques for dealing with people, such as refraining from criticism and expressing sincere appreciation. Making people like you by smiling, remembering names, and being a good listener are encouraged. Final sections describe approaches for persuading people to your way of thinking and how to change people without causing offense or resentment. These positive principles are stated succinctly and illustrated with pertinent, if occasionally outmoded, anecdotes. While critics have charged that Carnegie emphasized good manners and friendliness over proficiency, the author clearly states that his target audience is competent individuals who are less than successful because they lack people skills, a group that would be well served by his sensible guidance. Andrew MacMillan's confident, friendly narration is a worthy counterpart for Carnegie's advice, making this an appropriate selection for libraries that don't own the 1989 unabridged recording that includes the printed volume (LJ 4/1/89).--Linda Bredengerd, Hanley Lib., Univ. of Pittsburgh, Bradford, PA